We’re in the process of created a Keyword Optimisation Training, which will include a Case Study that has been provided by Mike at Cumberland Windows, which has been uploaded to this website and optimised for Google, so we can demonstrate what is possible in terms of Google Rankings when you use Case Studies on your website.
If you are currently adding Case Studies to your Website Portfolio, I have a question…
Are you using ‘Categories’ when you add your Case Studies to your Website?
For example, if you complete a Conservatory Installation, are you creating a ‘Conservatory’ Category on your Website?
‘Category’ Pages can show up on Google, so you could gain extra listings on Page 1, potentially moving competitors listings off Page 1, onto Page 2.
When I added the Case Study mentioned above, to my Website Portfolio, I put the Conservatory Case Study in 4 different Categories…
Product, Town, District & County
Note: When you add a Blog/Portfolio Category in WordPress, it automatically creates a brand new page for each Category, which is a really handy feature and can help you get more customers via Google.
In addition to Indexing the ‘Case Study’ Page, Google has now Indexed the automatically generated Category & Tag pages associated with this one Case Study, so potentially, any of those pages could show up on page 1 of Google and drive people to this website looking for Edwardian Conservatory installers in Cockermouth, Cumbria.